The Keyloop Brand
This is the home of our brand, from visual style guides to channel executions and templates. Each section will guide you through the Keyloop identity and give guidance on how to create a fully cohesive Keyloop brand, no matter the medium, channel or format.
Keyloop Brand Centre quick links
Keyloop logo
Brand colours
Brand property - Amplifier
Typeface / Fonts
Brand photography (Separate page)
Brand iconography (Separate page)
The Keyloop Logo
Our logo represents everything we stand for as a company, it's a sign-off, a signature, a sign of our brand presence and intent.
Cleanly drawn, unfussy in its presentation, our logo, consists of the word 'Keyloop' set in lowercase type, the looped double o is a nod to our mission: one platform to ensure continuity across your business, from parts, partners, suppliers to dealers, consumers and aftermarket service.
Keyloop logo: White
For use on dark backgrounds
Download Zip file
Contains: Adobe Illustrator, SVG, EPS,
PDF, Hi-Res PNG + Usage guide
Keyloop logo: Slate
Preferred when used on white
Download Zip file
Contains: Adobe Illustrator, SVG, EPS,
PDF, Hi-Res PNG, Hi-Res JPG + Usage guide
Keyloop logo: Carbon
For if you can't use the slate version
Download Zip file
Contains: Adobe Illustrator, SVG, EPS,
PDF, Hi-Res PNG, Hi-Res JPG + Usage guide
Logo usage
To ensure the Keyloop logo is clearly legible at all times, please ensure that a measure of clearspace is applied to the logo.
Clearspace = 0.5 x Logo Height.
For example.
If the size of your logo within your design is 40mm high and 150mm wide.
Take the height, 40mm, and divide it by 2.
This gives you a clearspace measurement of 20mm.
Then add a 20mm guide to the left and right of the logo boundaries (not including the TM mark).
And another 20mm guide above and below the Keyloop logo boundaries.
Measuring the Keyloop logo
Adding clearspace guides
Minimum Size
To ensure that the Keyloop logo is reproduced clearly and fully legible across all mediums, please ensure that it is never used below the following values:
Print: 25mm
Digital: 150px
The minimum size refers to the width of the logo (without the TM mark).
Within text
When we need to refer to Keyloop within bodycopy, long text and formats where the use or inclusion of a logo is not possible or inappropriate, we would write Keyloop with a capitalised 'K' and lowercase 'eyloop'.
Correct formatting
Keyloop
Incorrect formatting
KEYLOOP
KeyLoop
keyLoop
keyloop
DO NOT
Do not use the Keyloop logo in place of the word "Keyloop" in a heading/sentance/paragraph/
Logo - things to avoid
Below are some examples of things to avoid when using the Keyloop logo. In particular, do not put eyes inside the loop of the logo.
Colour Palette
Our approach to colour is simple: it all begins with our 'Aurora' gradient. Our Aurora is then supported by a selection of primary colours, white, slate, carbon, and tints.
The Aurora gradient is our hero brand asset, used to signal our brand's presence across all of our brand communications and touchpoints. The gradient features three main colours: Aurora #1 a mid-blue, Aurora #2 a bright green, and Aurora #3 a bright blue. These colours should not be confused with our Accent Bright Blue or Product Stream Green.
When using the Aurora gradient within your designs, please use the supplied brand assets only, please do not attempt to recreate the gradient yourself without permission from the brand team.
Download the Aurora Gradient Zip here. Contains: Adobe Illustrator version - CMYK and RGB, plus JPG and PNG versions.
| Logo, Darks | Slate #3C576B RGB: 60 87 107 CMYK:80 55 35 26 PMS: 294U |
White #FFFFFF RGB: 255 255 255 CMYK: 0 0 0 0 |
+Tints |
| Gradient | Mid-Blue #76AFDC RGB: 60,87,107 CMYK:55 20 0 5 PMS: 7458U |
Gradient-Green #98EBD3 RGB: 152 235 211 CMYK: 30 0 20 0 PMS: 566U |
Gradient-Blue #87E6FF RGB: 135 230 255 CMYK: 40 0 0 0 PMS: 304U |
| Neutrals | Carbon #20292E RGB: 60,87,107 CMYK: 0 0 0 100 PMS: Black |
Stone #E6E7E8 RGB: 230 231 232 CMYK: 5 5 5 5 PMS: 7541U |
| Brights | Bright Blue #00DDFF RGB: 0 221 255 CMYK: 65 0 0 0 PMS: 638U |
Green #00F6D2 RGB: 0 246 210 CMYK: 54 0 33 0 PMS: 3248U |
Yellow #FFF05A RGB: 255 240 90 CMYK: 0 0 75 0 PMS: 101U |
| Dark Blue #0030D1 RGB: 0 48 209 CMYK: 95 76 0 0 PMS: 293U |
Cerulean #2E79B2 RGB: 60 87 107 CMYK: 74 32 0 32 PMS: 2145U |
Orange #FF7823 RGB: 60 87 107 CMYK:80,55,35,26 PMS: 294U |
|
| Purple #6D40F6 RGB: 109 64 246 CMYK: 75 70 0 0 PMS: PMS 2746U |
Red #F54B64 RGB: 245 75 100 CMYK :0 90 60 0 PMS: 206U |
Colours: Proportions
The preferred use and proportions of the Keyloop Colour palette are as below.
Keyloop Brand property - Amplifier
Today, brands need more than a logo, a colour and a typeface to stand out. This calls for a flexible brand property that has the ability to passively brand touchpoints through their presence alone… cue the Amplifier. Featuring constantly shifting bands of colour within a grid of squares, our Amplifier, is a visual representation of our innate curiosity, and desire to help amplify your success.
Amplifier - Stills
There are many different versions of the Amplifier ready to use, each feature a selection of our brand colours and vary in intensity, contrast and tone. The still images are used primarily to signal our brand's presence on all of our brand touchpoints and applications. When using the stills within your designs, please remember to ensure good contrast and legibility between text, graphic elements and the background.
The following 9 Amplifiers are available for download, high resolution 8000 X 8000 pixels, RGB.
Amplifier - Animated
The Amplifier in motion is perfect for situations and brand moments where increasing audience curiosity and attracting attention is our top concern. By its nature the amplifier is passive, calming rather than flashy and showy; slowly shifting bands of colours loop seamlessly to create a brand that feels alive, fresh and modern. An example of this animation is the background for this web page. Please contact the Creative team in Keyloop for more high-resolution examples for use in video production work.
Keyloop Typefaces
IBM Plex Sans is an open-source typeface superfamily conceptually designed and developed by Mike Abbink at IBM in collaboration with Bold Monday. Highly legible and featuring a precise, 'machined' character, IBM Plex Sans, is the perfect choice for our needs.
Available To All
An ongoing open-source project, IBM Plex Sans is widely available whether by downloading directly from the official Plex website, or available to specify using the Google Fonts service.
Display, Headlines
Headers. For display text and headlines, we recommend using IBM Plex Sans Extra-Light and Light. Typically headers and display copy are seen at much larger sizes, for some instances where we specify an extremely large number or piece of text, we would recommend using IBM Plex Sans Thin.
Sub Headers. For sub-headers, we recommend using IBM Plex Sans Light.
Body Copy, Small Text
Body Copy. For body copy we recommend using Plex Sans Light or Plex Sans Regular. The Light and Regular weights bring much-needed contrast and legibility for body copy that is typically seen at much smaller sizes. 
When you need a more "relaxed and friendly" typeface
Use this font sparingly! The font "Relation" (available from Adobe fonts) is intended for use only in certain situation where you need something more friendly than IBM Plex sans. Examples might include HR documents and Social media posts about regional occasions, such as Mother's day.